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Your Gateway to Hotel Investments in Japan

Business 01
Business 02
Business 03
Investment Sales
Five Star Partners is a professional service firm focusing on the hotel investments in Japan. Since our foundation in 2010, we have delivered our “Five Star solutions” in terms of research, advisory, and investment sales.

Company Name:



Five Star Partners Co., Ltd.

April 2010

Tensho Nihonbashi Building 4F, 8-13 Nihonbashi-Kobunacho,

Chuo-ku, Tokyo 103-0024 Japan

Common Stock:



Managing Partner:


Mizuho Bank, Ltd.

(1) Research, (2) Advisory, and (3) Investment Sales of the hotels & resorts

Naoki Yoshiyama


Naoki Yoshiyama is the founder and the Managing Partner of Five Star Partners Co., Ltd. Yoshiyama led the CBRE Japan’s hotel real estate businesses, industry research, media relations, and deal advisory, as the Head of Hotels and a member of the company’s Japan Operating Committee for two and half years from 2015.

Yoshiyama built the track record of financing, acquisitions, developments, and operations of fifty hotels and resorts in Japan, being responsible for leadership positions including the Executive Committee Member of Ishin Hotels Group (*). Yoshiyama started his career at the MUFG Bank.

Yoshiyama received a B.A. from the Hokkaido University and a Master of Management in Hospitality from the Cornell University in US and the Nanyang Technological University in Singapore.

(*) Ishin Hotels Group is a hotel investment/operation platform jointly established by the Grove International Partners and the Westmont Hospitality Group.

Business 01

Solid database and extensive information sources throughout Japan. Hotel market research for your target property and development project.

Case Study: A business hotel in Hakodate, Hokkaido

Hakodate is the gateway city of southern Hokkaido. Shinkansen high-speed train started its regular operation in March 2016 connecting the city with Tokyo in four hours. Five Star Partners performed the hotel market research for a hotel owner to plan its exit strategy. The research report covers: lodging demand generators, market size, occupancy/ADR, comp set, observation of the hotel’s operation, future supply, P&L estimate, and sale comps.

Business 02

One stop advisory integrating the techniques of financing, real estate investment/development, and hotel operation.

Case Study: A city resort hotel development in Okinawa


Five Star Partners advised an East Asian developer when the company was trying to enter into the hotel businesses in Okinawa. The visitor arrivals to the island were more than nine million in 2018. Five Star Partners conducted the due diligence visiting the development site, examining documents, and hearing from local government officers.

Business 03
Investment Sales

Identify and approach investment opportunities for you. Focused areas are: Tokyo, Osaka, Kyoto, Hokkaido, and Okinawa.

Case Study: A boutique hotel in Kyoto

Kyoto used to be the capital of Japan for one thousand years before the emperor moved to Tokyo. The city’s history and culture attract both domestic and international travelers. Five Star Partners arranged the sale and purchase of a boutique hotel in central Kyoto. The seller’s plan was to withdraw from the hotel operation, meaning that the sale was a vacant possession opportunity. Five Star Partners was involved in due diligence, operator selection, and renovation/rebranding plan. The deal was between a local business owner and a Hong Kong based institutional investor.

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